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TikTok is introducing a fresh option that allows them to lessen the quantity of AI-created content appearing in their streams. This step comes as the platform revealed that it now features in excess of 1 thousand million AI videos.

Pilot Phase and Launch

The update is in a pilot phase over the next few weeks before a global launch. This development comes amid a increase in content created by AI, spurred by new video-generation tools.

AI Content on Other Platforms

It has been noted that approximately a tenth of the most rapidly expanding channels on another major platform only show AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a phrase for substandard, bulk-generated content that is often illogical or dreamlike.

“We know from our community that a lot of users enjoy content made with AI tools, including computer-generated images to educational videos, and we intend to give people the option to increase or decrease of that, depending on their own likes,” said a company executive.

AI on the Platform

TikTok shared that there are now 1.3bn videos on its app identified as AI-generated. Collectively, over 100 million pieces of content are added to the service every day, making AI content a minor part of its complete catalog.

User Control Features

Users will be able to limit or boost the amount of AI content they watch by accessing the “manage topic” option in the application and choosing the AI content topic. Other topics that can already be adjusted under the tool encompass politics, fashion, beauty, and movement.

AI Disclosure Rules

Its guidelines require users to identify lifelike artificially created content, and it prohibits harmful AI impersonations of public figures or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its user guidelines.

Furthermore, the service will from now on apply an “AI-made” label to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This action is aimed to stop users from attempting to bypass the tagging system.

Responsible AI Funding

The company is additionally introducing a $2m awareness program for experts and organizations to produce learning resources about using AI responsibly. This program will support charitable organizations focused on educating coding and technology.

Platform Protection

TikTok has justified its moderation strategy, during controversy over plans to lay off a large number of safety staff in Britain. It is set to cut 439 jobs in its user protection team in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.

A trust and safety lead stated that people-led review would remain essential, but automated tools can shield workers by eliminating the most graphic content prior to it is viewed by staff. The company announced a significant reduction in disturbing and violent content handled by content reviewers over the past year due to reliance on its automated systems.

We believe it is crucial to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”